THE RISE OF THE EDWARDIAN NEWSPAPER

During this Era, not only were people physically more mobile and able to engage with the wider world, the world was becoming more accessible inside their own homes. The turn of the Century saw the establishment of newspapers that we are still reading today. 

Harmsworth's Daily Mail was followed by Pearson's Daily Express, quickly followed in 1903 by a new sort of newspaper, the Daily Mirror. This was a newspaper reaching out to those in the population for whom literacy was a challenge and though it was painful to acknowledge, it was meant, in terms of its style, to appeal to female readers. The name "Daily Mirror" was in itself attractive to female readers.

In many ways Harmsworth was simply building on a style of journalism that already existed. He used the ideas from the weekly "Tit-bits" publication, small snippets of gossipy news, easily digested and wove the idea into a daily newspaper reporting on news from home and abroad. It had an instant appeal and although some may have been scandalized, the effect was the delivery of easily digested news into ordinary working class households.
(Info from Intriguing History)